Although WD's device functions similarly with "Iomega ScreenPlay TV Link," the two products are categorized under different sections, so the customers are led to think each is a unique product in its own right.
Compare: [Computers > Drives > Miscellaneous Drives > Western Digital WDAVN00BN TV HD Media Player] and [Computers > Accessories and Supplies > Disc and Memory Organizers > Iomega 34386 ScreenPlay TV Link].
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Also on the J&R site is a certain "Western Digital WDAVN00BN TV HD Media Player" featured on this page: <http://www.jr.com/western-digital/pe/WD_WDAVN00BN/>.
Although WD's device functions similarly with "Iomega ScreenPlay TV Link," the two products are categorized under different sections, so the customers are led to think each is a unique product in its own right.
Compare: [Computers > Drives > Miscellaneous Drives > Western Digital WDAVN00BN TV HD Media Player] and [Computers > Accessories and Supplies > Disc and Memory Organizers > Iomega 34386 ScreenPlay TV Link].
Fyi.
Cheers :)